TikTok is introducing a fresh option that enables them to lessen the volume of AI-created content appearing in their timelines. This step comes as the service revealed that it presently contains in excess of 1 billion AI videos.
Trial and Implementation
The update is undergoing trials over the next few weeks before a widespread rollout. This shift coincides with a rise in AI content, driven by recent content generation software.
AI Content on Other Platforms
Studies have shown that almost 10% of the quickest rising video streams on a competing service primarily display clips produced artificially. A considerable share of this material is considered “AI slop”, a term for poor-quality, mass-produced content that is frequently absurd or dreamlike.
Based on user feedback that many people appreciate content made with AI tools, ranging from digital art to educational videos, and we intend to provide users the option to adjust the amount of that, depending on their own preferences,” commented a spokesperson.
Volume and Proportions
The platform announced that there are currently over a billion videos on its app labeled as artificially created. Overall, over 100 million pieces of content are submitted to the service every day, making clips made by AI a limited portion of its complete catalog.
User Control Features
Users will be able to limit or boost the volume of artificial media they view by using the content preference option in the app and picking “AI-generated content”. Other topics that currently be modified under the setting encompass news, clothing, cosmetics, and dance.
Platform Guidelines
TikTok’s guidelines mandate creators to identify “realistic” AI-generated content, and it prohibits malicious AI impersonations of public figures or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be removed under its terms of service.
Additionally, the platform will henceforth add an “AI-made” tag to content made using its built-in AI features, or identified by an collaborative effort for identifying AI-generated material. This action is designed to help prevent users from trying to circumvent the labeling process.
AI Literacy Programs
The company is furthermore introducing a $2m AI literacy fund for professionals and organizations to develop informative material about responsible artificial intelligence. This initiative will benefit non-profit groups focused on educating computer science.
Moderation Strategy
The platform has supported its safety measures, amid discussion over intentions to make redundant hundreds of safety staff in the United Kingdom. It is set to cut a significant number of roles in its content moderation team in London, with labor groups and online safety experts voicing alarm that humans are being replaced by AI moderation.
A trust and safety lead clarified that people-led review would still have a role, but AI can safeguard staff by filtering out the most harmful content prior to it is viewed by humans. The company reported a significant reduction in disturbing and violent content seen by content reviewers over the past year due to intervention by its AI tools.
We believe it is crucial to integrate staff and AI to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we also think it’s highly necessary to minimize viewing of dangerous material as rapidly, which is where a extensive automated help is really helping us operate efficiently.”
